The SNS Insider report reveals that the Keratin Market size was valued at USD 1.59 billion in 2023, It is estimated to hit USD 2.55 billion by 2031 and grow at a CAGR of 6.1% over the forecast period of 2024-2031. This remarkable growth is primarily attributed to the rising demand for hair care products, where consumers actively seek solutions to enhance the health and beauty of their hair. The keratin market is experiencing robust growth, driven by the increasing demand for hair and skin care products that leverage the strengthening and protective properties of this natural protein. Keratin, a key structural component of hair, skin, and nails, is highly sought after for its ability to repair damage, enhance elasticity, and provide a smooth, healthy appearance. The beauty industry's relentless focus on innovative treatments and products that promise to restore and maintain hair health has positioned keratin as a premium ingredient, leading to its widespread incorporation in shampoos, conditioners, serums, and professional salon treatments.
In addition to its popularity in haircare, keratin is making significant inroads in the skincare sector. Its moisturizing and protective properties are beneficial for improving skin barrier function, which helps in retaining moisture and shielding the skin from environmental stressors. Skincare products infused with keratin are gaining traction among consumers who seek effective solutions for maintaining hydrated, resilient, and youthful-looking skin. The rising awareness of skincare benefits and the increasing preference for multifunctional cosmetic ingredients are propelling the demand for keratin-based formulations.
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Market Report Scope:
The growth of the keratin market is driven by the increasing demand for hair care products. Consumers are becoming more conscious about their appearance and are actively seeking products that can enhance the health and beauty of their hair. As a result, the demand for keratin-infused shampoos, conditioners, and treatments has increased. A significant trend in the keratin market is the rising demand for keratin treatments in salons. Keratin treatments, also known as Brazilian blowouts, have gained immense popularity among individuals seeking to achieve smooth, frizz-free hair. These treatments involve the application of keratin-infused products and heat to the hair, resulting in long-lasting straightening effects.
Keratin is used in skincare and hair care products, such as shampoos and conditioners, to remove dead skin cells, reduce skin oil levels, blemishes, and repair hair and skin damage caused due to heat and other chemicals. The demand for the product is rising in the personal care & cosmetics industry as it is a sustainable, safe, and multifunctional substitute for other types of acids used in cosmetics products. It provides a revitalizing effect on the hair and skin, which is expected to positively impact the demand for keratin in the personal care and cosmetics industry.
Major Key Players in the Keratin Market
l BASF SE
l Keraplast
l Proteina
l Rejuvenol
l MakingCosmetics Inc.
l Hefei TNJ Chemical Industry Co. Ltd.
l Greentech
l Keratin Express
l Clariant
l Kerline Srl
l Roxlor
l NutriScience Innovations LLC
l and other
Market Analysis:
The global cosmetics market has witnessed a shift towards novel ingredients, with keratin gaining prominence due to its minimal side effects and better efficiency. The increasing demand for hair care regimes and a growing awareness of hair solutions are driving the market. Additionally, the preference for bio-based products, fueled by rising disposable incomes, is influencing the growth of the keratin market. The growing global population, urbanization, and industrialization in emerging economies contribute to increased manufacturing expenditure and demand for keratin. A significant trend is the increasing popularity of keratin treatments, like Brazilian blowouts, in salons, providing long-lasting straightening effects.
Segment Analysis:
By Type
l Alpha-Keratin
l Beta-Keratin
By Product
l Hydrolyzed
l Others
By Application
l Personal Care & Cosmetics
l Food & Beverages
l Healthcare & Pharmaceuticals
l Others
By Product:
Hydrolyzed keratin dominates the market, playing a crucial role in hair care, nail care, skincare, and other products. Its versatility as a humectant, conditioning agent, and biological additive contributes to its widespread use.
By Application:
Keratin finds significant application in personal care products, particularly in facial moisturizers, shampoos, and conditioners. The growing demand in emerging economies, driven by rising disposable incomes, fuels the demand for premium cosmetics and personal care products.
Regional Development:
North America leads the keratin market with a 38% revenue share in 2022. This is attributed to the increasing usage of hair care and skin care products, the presence of numerous producers, and a strategic shift towards integrated health and cosmetic products. In contrast, Asia Pacific is expected to witness the highest CAGR of about 6.5%, driven by the increasing demand for hair care and styling products, as well as the popularity of keratin treatments.
Key Takeaways:
Growing consumer awareness and the quest for enhanced appearance drive the keratin market.
Hydrolyzed keratin dominates the market, offering versatile applications in various personal care products.
North America leads with a 38% revenue share, while Asia Pacific exhibits the highest growth potential.
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